LOUIS XIII Announces “100 Years” By Pharrell Williams To Be Released in 2117 Only #IfWeCare

Earlier on November 13th 2017, LOUIS XIII Cognac premiered “100 Years”- The Song We’ll Only Hear If We Care – a unique musical composition created by Pharrell Williams that will not be released until 2117. LOUIS XIII partnered with Pharrell on this innovative project through a shared dedication to environmental issues.

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The original song is a creative expression of the delicate relationship between nature and time, and the effect humans have on their environment. Each decanter of LOUIS XIII represents the life achievement of generations of cellar masters. This signifies how LOUISE XIII will always think a century ahead.

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Pharrell’s exclusive track was recorded onto a record made of clay from the chalky soil of the Cognac region.

Pharrell’s exclusive track is recorded onto a record made of clay from the chalky soil of the Cognac region. It is currently stored in the cellars of LOUIS XIII in a state-of-the-art safe specially designed by Fichet-Bauche. This safe  is only destructible when submerged in water. Scientists project that in 100 years, a portion of the world’s land might be underwater.  To recognise the effects of global warming will guarantee that this original piece of music will be heard again in 2117. In doing so,  change our way of living so we can guarantee a future for generations to come. “100 Years” by Pharrell Williams will be out in 2117, but only #Ifwecare.

Pharrell Williams behind the scenes of "100 Years".
Pharrell Williams behind the scenes of “100 Years”.

“I love the fact that LOUIS XIII thinks a century ahead”, said Pharrell Williams. “We should all do the same for the planet. We have a common interest in preserving nature for the future. Each bottle is the life achievement of generations of men and women. It’s all about legacy and transmission.” Pharrell has long been passionate about preserving our environment and how important human action is to addressing climate change.

“100 Years” premiered during a private listening party in Shanghai, where Pharrell presented the song one time only. Only the one hundred lucky guests in attendance have experienced this exclusive single. Now, the song will remain a secret for the century to come. LOUIS XIII and Pharrell’s goal is to inspire these guests to take action and motivate others and generations after.

GLOBAL WARMING AND REMY MARTIN

Founded in 1874 by Paul Emile Rémy Martin, LOUIS XIII is the pure result of the genius of its creators. Namely, the environment and generations of owners and cellar masters. Each LOUIS XIII is a gift from Mother Nature. Without her full balance and wellness, assembling the LOUIS XIII would prove impossible. Each LOUIS XIII is made up of a blend of up to 1200 eaux-de-vie that composes each decanter. Respecting tradition, today’s Cellar Master Baptiste Loiseau sets aside the finest eaux-de-vie as a legacy to his successors.

Following the event in Shanghai, LOUIS XIII Cognac will launch an international tour in major cities all around the world. This is to raise awareness and funds for environmental organisations through charity dinners. Through these events, LOUIS XIII will directly support associations dedicated to curbing climate change on a local level.

Now, it is only natural, that we give back  and care for our environment. We hope to serve as a flag bearer to address the issue of global warming in the 21st century. Since LOUIS XIII was founded, it is the core tenet of their philosophy to think a century ahead. It is the duty of every cellar master to set aside the finest eaux-de-vie as a legacy to his successors for the coming century.

The Remy Cointreau Group, including LOUIS XIII, dedicates themselves to the international effort to curb global warming. The group joined the United Nations “Global Compact” environmental organization 14 years ago, And since 2014, they are  part of the elite “Global Compact Advanced”. They are dedicated to contributing to the international effort with its 2020 Corporate Social Responsibility program.  With one of its goals being to reduce the group’s greenhouse gases and carbon footprint, they prioritise sustainable wine-growing practices, energy efficiency, eco-friendly packaging, optimisation of product shipments and forest conservation. Given its niche production, LOUIS XIII contributes to a very small CO2 emission.

“As a company, we must do the best we can every day to make the world a better place”, explained Ludovic du Plessis, Global Executive Director of LOUIS XIII. “But no single person or brand can stop global warming on their own – it must come from the unified global actions of all people around the world. Together we are much stronger than any person or brand is on their own. This is not about any one city or country but the future of our planet as a whole. Our concern is not primarily for Cognac, but for every city around the world.”

ABOUT PHARRELL WILLIAMS

“Our intent is to inspire. Working with Pharrell Williams on this project felt very natural,” said Ludovic du Plessis, Global Executive Director of LOUIS XIII. “Not only is he one of the most talented creative 3 forces in music today, he is one of the world’s strongest, most impactful voices for global climate change, especially the younger generation”.  Not only a visionary musician and producer, Pharrell Williams above all a philanthropist. He is currently honored with not only ten Grammy Awards, but two Academy Award nominations as well. A passionate advocate for environmental issues, Pharrell has been for a longtime sensitive to climate change, urging the world to take action to mitigate the effects of global warming.

Johannes See

Director and Lifestyle Editor

A SERIAL ENTREPRENEUR WITH 10 YEARS OF START-UP EXPERIENCE ACROSS VARIOUS INDUSTRIES, JOHANNES CHRISTIAN SEE HAS BEEN INFLUENTIAL PERSONALITY WITHIN THE LOCAL MEDIA SCENE. JOHANNES IS A FOUNDING DIRECTOR & LIFESTYLE EDITOR FOR COVERED ASIA, AND IS ALSO THE CO-FOUNDER & MANAGING DIRECTOR OF COM3 MARKETING & EVENTS CONSULTANCY.

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