Fashion’s Current Direction – Brands making a move.
Let’s face it: fashion moves fast. With the internet and social media, brands and trends move in and out of the spotlight so quickly, keeping up is no picnic. Today, we use a discerning eye to sieve out and anticipate emerging brands that we think will come to take the stage in time to come. Here’s our 5 Brands to look out for.
#1 Blue Blue Japan
Blue Blue Japan‘s tantalisingly simple (and deliciously indigo!) designs get us every time. The label uses traditional Japanese techniques to procure their signature selvedge denim, and only natural indigo. True denim enthusiasts will relish in the tighter weave of BBJ’s fabric, signature to Japanese craftsmanship, that promises that high-contrast patina we all love.
#2 Oliver Peoples
Yes, Oliver Peoples has been spotted on many a familiar face- but did you ever recognise it? Known for its beautifully crafted frames and nominal branding, the 1986 label has grown from selling vintage glasses to creating its own elegant line.
#3 LPA The Label
Newly launched in 2016, LPA The Label is the unrestrained flourishing of Pia Arrabio’s personal style. Since leaving Reformation, the designer has paired delicate, provocative silk dresses with the authoritative loom of oversized fur coats, truly accentuating the irresistible draw of rogue femininity. From gold embroidered suits to sequinned tops that trace ever curve, we can see just how LPATL was “Inspired by the romance of Italy and the sex appeal of the 70s”.
#4 Gosha Rubchinskiy
The underground Russian brand has already garnered something of a cult following, with groundbreaking looks every season since it began showing at the ’14 Paris Fashion Week. Drawing inspiration from Soviet Russia and the evolving story of its youths, Rubchinskiy’s edgy, retro look is definitely a trendsetter we’d watch out for.
#5 Gabriela Hearst
Gabriela Hearst grew up on a ranch in Uruguay with her mother, a fifth-generation cattlewoman, and her father, one of Uruguay’s few self-made ranchers. When she got to New York 20 years later, she left behind none of the rustic beauty she’d found in nature then. Her label synchronises perfectly, the calm charm of the country with contemporary city chic, and is definitely one of our top picks.