#UNCOVERED – Inspiration and Goals with EDEN PARK Founder, Franck Mesnel.
We lunched with rugby legend. Franck Mesnel, who was in town for the launch ofEDEN PARK – the sports-inspired menswear he co-founded with his former team mates.
Dressed in a camel suede sports jacket and a blue-and-white scarf, the retired rugby fly-half is not only the brand chairman but also its poster boy. Quick witted and irreverently charming, when asked to describe his personal style, Franck offered to show us his underwear, “It’s my own brand, you know.” The khakis, though, were from G-Star. “I have sportsman thighs,” he says with a glint of nostalgia in his eyes.
Yes, it is this love for the gentleman’s game that prompted the founding of EDEN PARK and what makes it so successful – Singapore is its 33rd international market.
About that Pink Bow Tie
So the story goes that Franck and his team played the 1987 French Championship Final outfitted with pink bow ties. The stunt garnered lots of media attention and the pink bow tie practically became a celebrity in its own rights, and eventually even became EDEN PARK’s logo.
“To celebrate our 30th Anniversary next year, we would like to make a special capsule for women – inspired by menswear but with a global thinking. My personal job when I come to a new country is to adapt EDEN PARK – adapt its fantastic roots to the Singapore style. The next step could be a flagship store in Singapore, maybe even a standalone store for women. But I keep my feet on the ground today, we are not in a rush.” – Frank Mesnel, Ruby Legend, and founder of EDEN PARK
The concession at Takashimaya in Ngee Ann City, Singapore will only carry menswear for now, even though the brand had, six years ago, expanded its product range to include women’s wear and children’s wear.
But ladies who love the French marque for its crisp tailoring and sporty look won’t have to wait too long for the women’s range to arrange in Singapore. Franck shares that we can expect a women’s range to be launched in mid-2017.
Check out EDEN PARK at Ngee Ann City Shopping Centre, 391 Orchard Road, Level 3.