Gucci x “Trouble Andrew” – The Gucci Ghost
Recently available at The Shoppes at Marina Bay Sands in Singapore, is the much anticipated “Gucci Ghost” capsule collection. The collection is the brainchild of two veritable artisans in their own right; Gucci’s Creative Director, Alessandro Michele and former Olympic Snowboarder/ Street Artist, Trevor Andrew. Gucci Ghost is a synchronized duet of quintessential Italian luxury label with the cornerstones of graffiti art and the collection constructs a signature medley of quirky vintage infused with historical references.
A fortuitous style legend was born on the eve of Halloween – Gucci Ghost. Trevor Andrew, the man behind Gucci Ghost, was an ex-Olympic snowboarder who created an alter ego by dressing up as a ghost using his Gucci bedsheets on Halloween. The athlete with a peculiar obsession with the Italian luxury label, Gucci, slit a pair of holes through his Gucci bedsheets to create his Halloween costume. As Andrew strides down the street of the Big Apple, New Yorkers termed him as The Gucci Ghost.
Impassioned by his interpretation of the timeless Gucci logo and the insatiable desire to explore new frontiers, Trevor Andrew (#troubleandrew) went jaunting through New York City (NYC) with a spray paint can as his weapon of choice to cover the Big Apple’s walls and dumpsters with his version of the iconic logo.
The intrepid NYC-based graffiti artist posted the images of his rendition of Gucci’s double G logo pattern onto his personal Instagram using the hashtag #guccighost. To his bewilderment, his artworks were well-received and attracted 26,000 followers with 3,000 posts.
#TroubleAndrew’s audacity to choose the road less travelled and break new grounds found himself in an unlikely spot: Gucci’s Milan headquarters. The Gucci Ghost was neither arrested for vandalism nor sued for copyright infringement. Instead, his works captivated the attention of Gucci’s Creative Director – Alessandro Michele.
In an unanticipated twist of fate, an invitation by Alessandro Michele was extended to the ex-Olympic snowboarder to customize a capsule collection of Gucci’s next product line. The debut of Gucci Ghost by Trevor Andrew was designed with a singular vision of constructing pieces that are deeply rooted in individuality and adorned with graffiti-style flips of the label’s double-G logo.
Perhaps, the destruction of luxury is in fact, the driving vehicle that makes NYC-based graffiti pieces so covetable and satisfying for the wearer. Toting a black caviar leather bag may be gratifying, but carrying a bag with a purity ravaged with a vandalized dripping “Double Gs” puts it to a league of its own. The art of vandalizing a treasured piece that is so covetable and pure, takes it to a whole different level. The result is the evocation of a street ethos; “It is my world and I will do whatever I want”.