An Evening with ERMENEGILDO ZEGNA

The Lead-Up to The Prestige Ball 2016 – A presentation by Ermenegildo Zegna.

– by Johannes Christian See, and Nick T.

Every gentlemen needs at least one good suit, they say. With over 100 years of fine tailoring traditions, there is not many better qualifed than the Ermenegildo Zegna team to learn from when it comes to gentlemanly dressing standards.

Ermenegildo Zegna Model

Every industry is anchored by at least one name that is recognized for setting the standard for its peers in the trade. For four generations since 1910, the Zegna family has since become one of the world’s biggest global producers of fine fabrics.

“The Most Stylish Gentlemen Award” by Ermenegildo Zegna

In line with their proud tradition of dressing some of the world’s most discerning of gentlemen in fine bespoke suit, Ermenegildo Zegna will present “The Most Stylish Gentlemen Award” at the coveted Prestige Ball in Singapore this year.

Ermenegildo Zegna Consultants
Ermenegildo Zegna Su Misura Personal Consultants

In recognition of gentlemen with an appreciation for the art of suiting up, the Zegna team together with Prestige Singapore, presented distinguished invitees who will attend The Prestige Ball 2016, with a showcase of various men’s suits and tuxedos earlier this month. Held at the Ermenegildo Zegna ION Boutique, the evening’s event also offered guests an opportunity to receive personal consultation by the Ermenegildo Zegna Su Misura (Made-to-measure) stylists, over chilled champagne and canapes.

An Ermenegildo Zegna Stylist assisting a male model with his cummerbund.
An Ermenegildo Zegna Stylist assisting a male model with his cummerbund

 

Whilst it may be common knowlege that the classic black and white tuxedo is a safe choice for any society event. Guests on the evening were presented by alternative tuxedo and suits styles, created with the modern gentlemen in mind.

Various suit options
Exploring various suit options

Each Zegna fabric has its own unique characteristics, and with the wide range of styles and personalization services on offer, it is no wonder that Zegna was recognized as the world’s largest menswear brand in recent years.

A selection of Ermenegildo Zegna's latest collection.
A selection of Ermenegildo Zegna’s latest collection.

After the session has ended, the guests were invited to have a chat and further consultation with the Su Misura stylists. COVERED’s very own Johannes See had the opportunity to consult Su Misura’s specialist, Billy Legaspi on how Johannes could “better his chances” at winning “The Most Stylish Gentlemen Award” at this year’s  Prestige Ball. The reply? It is strongly recommended that a gentlemen returns for alteration checks on his suit or tuxedo, at least once every 2 to 3 years.

Check out Zegna’s latest collection, online here.

Johannes See

Director and Lifestyle Editor

A SERIAL ENTREPRENEUR WITH 10 YEARS OF START-UP EXPERIENCE ACROSS VARIOUS INDUSTRIES, JOHANNES CHRISTIAN SEE HAS BEEN INFLUENTIAL PERSONALITY WITHIN THE LOCAL MEDIA SCENE. JOHANNES IS A FOUNDING DIRECTOR & LIFESTYLE EDITOR FOR COVERED ASIA, AND IS ALSO THE CO-FOUNDER & MANAGING DIRECTOR OF COM3 MARKETING & EVENTS CONSULTANCY.

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